The Insight Story

Advertising on Facebook is becoming more and more essential! The Audience Network is an amazing expansion of Facebook ad placement since more than 3 years now. This feature has brought possibilities of monetization for brands and business inside and outside of Facebook. The Audience Network allows advertisers to expand their campaigns beyond the Facebook News Feed. That means you are able to run ads on other sites and apps which give the access to the global Facebook advertis

Probably you already use or have once used Facebook Messenger in your personal account or to chat with the customers of your company. Have you ever thought of strategies to improve your business with Facebook Messenger? Messenger is an application by Facebook to exchange messages with your friends, individually or in a group - free of charge. You can send and receive photos, videos and files (such as PDF or Word document). And if you do not like writing messages, then make fr

Instagram is probably still trending as the most popular photo sharing app in the market with it’s newest editing functions. Have you ever felt devised looking at the pictures and asking yourself are they only edited by Instagram? There are a variety of photo editing tools out there with amazing filters to make the photos look like a pro before posting on Instagram. Remember, a high-quality image is always catchy and drives greater engagement. Not necessarily, you have to pos

The New Facebook Pixel for Your Marketing Strategy. It is a piece of code which is used to drop a cookie to track the visitors and their beh

As a digital nomad, whenever I get to know a new company or brand, at first I try to find their existence on top social networks like Facebook, Twitter, Instagram and Snapchat. Take my word, this is the case for maximum people out of 2.3 billion active social media users. According to Statista, Facebook is currently the most popular social network with more than 1.70 billion active users. That means a lot for marketers - establish a bold presence on Facebook and at the same t

Well, following the current trend, your business profile is already on different social networks. Next comes the hardest part - increase the follower base. Wait a moment. Can you generalize the approaches to gain followers for every social media? The answer is simply, you can not. As a digital marketer, you are probably aware of the individual algorithms followed by the different social networks. So, the tactics you apply for each of them must be diverse as well. Let’s dig in

If you are promoting your business on Facebook, Instagram or Twitter, what do you need to care about after having the content written or bef

Recently on 27/07, Facebook has presented its balance sheet for the second half of 2016. Looking into the presented data and some KPIs, it would be easier now to identify where the largest social network in the world is going on and how should you approach for your business marketing on Facebook. Let’s just consider two keywords - ‘handphone/ mobile’ and ‘videos’ to get a summary of the highlighted parts of this report. Check out the infographic here. What does the data say f

Any idea regarding the number of daily active user on Snapchat? Well, the figure is 150 million, according to Statista as of June 2016 which is more than Twitter. And the users of this app, snapchatters, watch more than 10 billion videos/day. Pretty loud, right? No wonder why - this app enables you to follow your friend’s stories, events and various contents around the world from a wide range of sources. Therefore, it has been considered as one of the most valuable startups i

The largest image sharing network, Instagram, is one of the best platforms for companies to be on social media. Currently it has reached over 500 million monthly active users who upload around 96 millions of photos per day. A straight reason behind your business presence there is - of course huge audience at one place. Let me explain. The visual contents like image and videos are very powerful on social networks. Moreover, due to the ease of smartphone, around 300 million us