The Insight Story

Probably you already use or have once used Facebook Messenger in your personal account or to chat with the customers of your company. Have you ever thought of strategies to improve your business with Facebook Messenger? Messenger is an application by Facebook to exchange messages with your friends, individually or in a group - free of charge. You can send and receive photos, videos and files (such as PDF or Word document). And if you do not like writing messages, then make fr

As a digital nomad, whenever I get to know a new company or brand, at first I try to find their existence on top social networks like Facebook, Twitter, Instagram and Snapchat. Take my word, this is the case for maximum people out of 2.3 billion active social media users. According to Statista, Facebook is currently the most popular social network with more than 1.70 billion active users. That means a lot for marketers - establish a bold presence on Facebook and at the same t

Recently on 27/07, Facebook has presented its balance sheet for the second half of 2016. Looking into the presented data and some KPIs, it would be easier now to identify where the largest social network in the world is going on and how should you approach for your business marketing on Facebook. Let’s just consider two keywords - ‘handphone/ mobile’ and ‘videos’ to get a summary of the highlighted parts of this report. Check out the infographic here. What does the data say f

Any idea regarding the number of daily active user on Snapchat? Well, the figure is 150 million, according to Statista as of June 2016 which is more than Twitter. And the users of this app, snapchatters, watch more than 10 billion videos/day. Pretty loud, right? No wonder why - this app enables you to follow your friend’s stories, events and various contents around the world from a wide range of sources. Therefore, it has been considered as one of the most valuable startups i

For more than 310 million monthly active users, Twitter has emerged as a micro blogging service where information are shared with enormous speed. For businesses Twitter can be a great channel to engage with their community. Not only for communicating or informing followers but it can also be a powerful marketing tool to engage with them interactively. There are dozens of marketing experts who have shared momentous guidelines to use Twitter for marketers while promoting their